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1. Affiliate Marketing Manager (Virginia Beach, VA)
2. Co-Op Marketing/MDF Sales Manager (Hollywood, FL) - SEE VIDEO
3. Digital Content Strategy & QA Manager (Charlotte, NC) - SEE VIDEO
   
4. Director of Buying (San Jose, CA) - SEE VIDEO
5. Director of Digital (Burlington, VT) - SEE VIDEO
   
6. Director of Ecommerce (Farmington Hills, MI) - SEE VIDEO
7. Director of Ecommerce & Mobile Banking (Greenville, SC)
8. Director of Online Sales (Columbia, SC) - SEE VIDEO
9. Director of Product Data & Merchandising (Walnut Creek, CA) - SEE VIDEO
10. Ecommerce Buyer and Product Manager (San Diego, CA)
11. Ecommerce Strategist (New York, NY)
12. Ecommerce User Experience Specialist (Boston, MA OR NY) - SEE VIDEO
13. Ecommerce Web Manager (Charleston, SC) - SEE VIDEO
14. Email/Database Marketing Manager (San Diego, CA) - SEE VIDEO
15. Email Marketing Manager (Cincinnati, OH)
16. Front-end Developer (Atlanta, GA) - SEE VIDEO
17. Internet Marketing Manager (Manchester, VT) - SEE VIDEO
18. Manager, Voice of the Customer Program (Richmond, VA) - SEE VIDEO
19. Senior Leader, Ecom Site Marketing Strategy (Raleigh, NC) - SEE VIDEO
20. SEO Consultant (Home Based)
21. Site Optimization Manager (San Mateo, CA) - SEE VIDEO
22. Vice President/Director of Marketing (Vancouver, BC) - SEE VIDEO
23. Vice President of Marketing (Atlanta, GA) - SEE VIDEO
24. Vice President of Sales (Home Based)
25. Vice President of Search Marketing (New York, NY)
26. Web Consumer Insights Analyst (Manchester, VT) - SEE VIDEO
27. Web Content Manager (Branford, CT)
    
28. Web Developer (Atlanta, GA) - SEE VIDEO
29. Web Developer (Hollywood, FL)
30. Vice President, Business Development (Shelton, CT)
    

Search our site for more ecommerce jobs in your city or specialty:

Director of Digital (Burlington, VT)

Burlington, VT - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with Seventh Generation in their search for a Digital Director, in Burlington, VT. Established in 1988, Seventh Generation is one of the nation's leading brands of household and personal care products. The company lives its commitment to "caring today for seven generations of tomorrows," with products formulated to provide healthy solutions for the air, surfaces, fabrics, pets and people within the home — and for the community and environment outside of it. A pioneer in corporate responsibility, Seventh Generation continually evaluates ways to reduce its environmental impact, increase performance and safety, and create a more sustainable supply chain.

HARRY'S COMMENTS: This is a high-visibility, very well-paying role which will enable someone to have a huge impact on a great, mission-based business. According to CMO, Joey Bergstein, "If we're able to deliver the potential of the brand, underpinned by digital, this will be a case study that everyone will be writing about."

The Director of Digital will be charged with taking a brand that already has a strong digital presence and a passionate group of consumers and turning it into a viable social commerce business. The website needs to be revitalized to reflect the brand's character, and 7th Gen needs to build a mobile- and ecommerce infrastructure to enable it to go direct to its consumers.

Most of all, 7th Gen seeks to build programs that double the size of its brand community, which is nearing a one million consumers. The goal is to turn these people into advocates for the brand as well as loyal customers who buy 7th Gen's products across multiple categories. This role combines the best elements of strategy, creative programming, and execution.

For now, there is a team of 2-3 people reporting into this person. But according to Joey, "Our appetite for growth in this area is real.  Ultimately, I can see shifting the majority of our spend into digital media. It's a fantastic growth opportunity.  And it's based in Vermont, living close to the best skiing/boarding on the east coast."

Please Tweet this job, and you'll be automatically entered into our monthly drawing. Just do it and see what happens: 2010 prizes included $100 Amazon gift certs, Dean & Deluca steaks, and Keurig coffee machines ...

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Position Overview:

This is pivotal role in the development and evolution of the Seventh Generation business. Seventh Generation has a unique and passionate base of consumers who we have a phenomenal opportunity to transform into brand advocates. At its simplest, this role is about mobilizing the passionate consumer base into powerful advocates for the brand and driving consumer purchases through the use of digital media.

The Digital Director will lead the development of strategy and execution for the Seventh Generation’s digital marketing & operations. This includes leading the brand’s consumer “conversation and engagement calendar”, building it’s social media and direct response programs, establishing its e-commerce business into a profit center and leading the thinking for mobile platform development: Website content, e-commerce, partnership & community development, consumer research, marketing, and website technology.

This is a critical leadership role in the marketing organization and requires strong leadership across the business units, integrating digital media seamlessly into each key element of strategic plans.

PRIMARY JOB DUTIES:

• Enhance SeventhGeneration.com to increase traffic and engagement, build a powerful rewards program that enables consumers to become passionate brand advocates, while also driving cross-category purchases.
• Build Seventh Generation into the leading social media home and personal care brand in social media as measured by the combination of the size of its fan base (per cases sold) and it’s interaction rates
• Dramatically accelerate e-commerce sales, including programs with established and new e-tailers… making the internet site a key strategic function in the business for innovation, gifting etc.
• Create and maintain an expanded content platform.
• Optimize Search Engine marketing
• Develop mobile marketing strategy and program.
• Upgrade organizational capability in the digital area and seamless integrate digital marketing into each marketing program.
• Manage dedicated digital staff as well as overseeing outside web developers
• Work collaboratively as an acting member of the marketing leadership team

ADDITIONAL JOB DUTIES:

• Manage internet & ecommerce aspect of international sales.
• Commit to personal development and growth by actively participating in personal development initiatives and applying developmental thinking within the context of planning and executing work.
• Lead and manage others within the function through the embodiment of the company’s core values

Position Requirements:

• A minimum of 8 years’ experience in the internet space, including at least 6 years as a Senior leader of digital strategy and planning
• Knowledge of e-commerce, social media, content management and ad serving systems
• Prior experience successfully managing, leading and developing a team of technical professionals
• Experience creating content and managing an editorial and/or marketing staff
• Experience creating SEO programs
• Willingness to continually embrace personal and professional development
• Must exhibit a passion for the company’s Mission, Vision and Values

Applications for this position are being coordinated by Harry Joiner. To apply, CLICK HERE.  Candidates, please be sure to email Harry Joiner for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

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Vice President, Business Development (Shelton, CT)

SHELTON, CT - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with SureSource.com in their search for a Vice President, Business Development, in Shelton, CT.

SureSource, LLC creates and manages the official online stores of recognized, global brands who choose to remain focused on their core competencies of product development, manufacturing, and distribution of product through retail channels. These partners, including Casio, Pentax, Coca-Cola, Hershey’s, Crayola, and Krups, appreciate that every consumer interaction impacts overall brand perception, and trust SureSource to provide their online shoppers with a premium customer experience.

SureSource operates independent online stores, each dedicated to selling a brand's full product line directly to their consumers, complementing that brand’s current efforts of selling through traditional retail channels. SureSource builds and manages these stores on an industry-leading ecommerce platform; the development, design, and merchandising teams focus on reinforcing the partner¹s brand across all touch points. Their inventory forecasting team ensures that SureSource always maintain adequate stock in a climate-controlled distribution center. The marketing group drives new customer acquisition by promoting partners' products in new channels, and the knowledgeable customer care representatives field inquiries and place orders with professionalism and courtesy.

Leveraging significant investments in infrastructure, human capital and vendor relationships allows SureSource to build and manage online stores more efficiently and provide a higher level of customer experience than any one company would be able to achieve on its own. And SureSource's unique business model negates the need for monthly or annual fees as they are compensated through the retail margin on the product they sell.

HARRY'S COMMENTS: SureSource designs, develops, and manages the official online stores for branded manufacturers like Crayola, Coca-Cola, Hershey’s, Cuisinart, Krups, and Casio, who want to sell directly to their consumers. SureSource handles everything:  the ecommerce platform, the technology, and the people behind it. Their people are involved in purchasing, forecasting, merchandising the store, online customer acquisition, customer service, and so on. SureSource does it all.

Their unique business model negates the need for monthly or annual fees, as SureSource is compensated through the retail margin on the product it sells.  It's one of the most client-friendly revenue models of any I've seen before:  If a branded manufacturer wanted to sell online but could not (or simply didn’t want to) do any of the leg work themselves, then I’m not sure why they wouldn’t choose SureSource.

Having said that, based on my 90 minute project kickoff call with this client, there aren't very many moving parts to this search.  SureSource is a great business with a fantastic value proposition, and it needs a top gun VP of Business Development.

As part of the annual sales and marketing review, SureSource has identified a large number of target accounts they wish to pursue this year. If you are a professional business development executive, then you already know what I'm talking about.

SureSource is already heavily into housewares, consumer electronics, major food brands, and personal care.

Although the client did not supply me with any lists, I did some digging and estimate there are several thousand branded manufacturers in the US from the following categories:

Audio & Video Equipment, Automobile Parts, Candy, Coffee & Tea, Computer Peripheral Equipment, Cookie & Cracker, Electronic Toys & Games, Fitness Equipment, FootSureSourcear, Furniture, Handtool, Cutlery & Flatware, Household Appliances, JeSureSourcelry & Watch, Motorcycles, Musical Instruments, Personal Care Products, Personal Computers, Snack Foods, Sporting Goods, Toys & Games

At a strategic, high-profile level, SureSource has an excellent idea of which of these categories (and which accounts) would be open to selling online yet, for the most part, don't already.

It will be the VP of Biz Dev’s job to work with SureSource’s executive team to understand the company's value proposition, identify critical sales opportunities, communicate those priorities to the SureSource sales team, and set the tone for the company’s sales organization.

My own experience tells me that the following issues will need to be hashed out very quickly ...

Regarding the sales funnel: 

• What are the critical opportunities that are expected to close this quarter?
• What needs to be done to assure these close on time? 
• What is the six-month forecast? Is the activity level sufficient to assure that SureSource meets its goals?
• What prospecting activities are being driven to load the sales funnel? Are these sufficient?
• What has changed in the past two funnel reviews? Are opportunities progressing through the sales funnel at a reasonable rate?
• What key opportunities are not progressing as expected?  What's the plan for getting them kickstarted?  Who is accountable?

Regarding specific account opportunities:

• Where is SureSource in the sale cycle for this particular opportunity? Is SureSource in line with the customer’s buying cycle?
• For key opportunities, does SureSource have a compelling and differentiated value proposition that the customer believes? Is there a strong business justification for SureSource’s proposal?
• What is the decision-making process? What are the criteria and priorities that will be used in making the decision?
• Who was involved in the decision, what are their roles, what are their issues, what are their attitudes towards SureSource and competition?
• And so forth.

Then it’s Go Time.  (Actually, it’ll be Go Time on Day 1.)  There’s an enormous market opportunity for SureSource, and the firm’s investors are anxious for the company to pounce on it.  Like, today.

Again, if you are a successful VP of Biz Dev on the client side of the Internet Retailer Top 500, then all of this will be completely familiar to you. In 2011, I handled several vendor side IR-500 VP of Biz Dev searches and the process I've outlined above seems to be fairly common in our industry.  The process is not rocket science, but it does require an articulate, well-organized, business-savvy, financially literate, process-driven, action-oriented biz dev pro to drive.

As usual, I’ve got an armload of proprietary info to share with qualified candidates.  Fantastic base salary + XXL bonus potential.  Apply below.

Please Tweet this job, and you'll be automatically entered into our monthly drawing. Just do it and see what happens: 2010 prizes included $100 Amazon gift certs, Dean & Deluca steaks, and Keurig coffee machines ...

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Position Overview:

Build and develop the sales team. The VP, Business Development should have a methodology to screen, onboard and train new members of the sales team that mitigates risk and quickly brings new hires up to speed.

1. Ongoing development of the sales team will involve rewarding top performers through compensation, recognition and growth opportunities. Sub-par performers must be guided and supported, or ultimately culled, and a defined retention/evolution strategy must be implemented for the existing sales team.
2. Support and assist the sales team. The VP, Business Development assists with complex sales negotiations, attends sales presentations and helps close deals. S/he directly manages large, high-profile prospects, as appropriate. S/he assists in developing sales proposals and RFP responses.
3. Formulate a sales compensation plan. A compensation and incentive program should be developed, aligning the sales team’s focus with the most appropriate partners for SureSource and considering factors such as: scale of the opportunity, gross margins, scope of work and strategic fit. Reasonable, attainable quotas must be established and should affect compensation.
4. Define and manage the sales process. A well-defined process must be established for the sales team to follow, allowing for scalability and a reduction in the time necessary to get new hires up to speed, as well as to provide continued direction and focus for tenured salespeople. The process should encompass all steps from lead generation through delivery of a custom proposal to contract execution, and will include tracking of these milestones within salesforce.com. The process should be consistently evaluated and adjusted through analysis of key metrics and prospect progress through the pipeline.

Position Requirements:

Candidates must have five years’ experience in a sales leadership role, with at least four years’ experience in a selling role, and at least two years’ experience working with ecommerce, order management and fulfillment technology. The successful candidate must demonstrate outstanding leadership, communication and interpersonal skills, and must possess expertise in selling strategies and methodologies, strategic planning and execution and employee-motivation techniques.

An excellent base salary is available for qualified candidates, along with a generous commission plan.

Applications for this position are being coordinated by Harry Joiner. To apply, CLICK HERE.  Candidates, please be sure to email Harry Joiner for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

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Web Content Manager (Branford, CT)

BRANFORD, CT - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with Brady Corporation in their search for a Web Content Manager, in Branford, CT.

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Its products help customers increase safety, security, productivity and performance and include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has more than 500,000 customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries. Brady is headquartered in Milwaukee and employs more than 7,000 people at operations in the Americas, Europe and Asia/Pacific. Brady's fiscal 2009 sales were approximately $1.2 billion.

Please Tweet this job, and you'll be automatically entered into our monthly drawing. Just do it and see what happens: 2010 prizes included $100 Amazon gift certs, Dean & Deluca steaks, and Keurig coffee machines ...

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Position Overview:

• Responsible for managing and producing content (product, regulatory and informational) for all website and online marketing efforts.
• Works with the product team to create a content strategy to enhance the user experience as well as SEO.
• Manages and trains the content team to ensure that all content is both consistently written according to brand and design guidelines, and meets web usability and SEO standards.
• Works with other departments to execute and prioritize web site content.
• The successful candidate will have experience in content creation, as well as SEO who can train others while working in a fast paced, deadline driven environment.

People

• Provide managerial direction for the Content Specialist on initiatives including: Web site content, product content and SEO
• Designate, manage and prioritize resources.
• Manage the t to effectively and quickly make continuous improvements in site experience and content to drive quality, relevant traffic and increase sales.
• Oversee external freelance writing and/or editing resources; provide creative direction, manage timeline and review work.

Content

• Developing content strategy based on business objectives and customer needs with a cross functional team
• Ensure strategy incorporates SEO and keyword strategy
• Determining projects' overall content requirements and potential content sources.
• Manage and ensure website content that it is timely, relevant, accurate, and positively reflects a strong company image, improves user experience and increases SEO.
• Manage the execution of copywriting deliverables.
• Keep up-to-date with best practices in writing for the web, SEO, social media trends, web usability, web design, and business/industry trends.
• Ensuring content conforms to Search Engine Optimization best practices.
• Monitoring and managing keywords to increase ranking within search engine results.
• Generate content strategy and ideas for partnerships and new content development appropriate for the brand.

Position Requirements:

• Ability to use data and analytics to create an onsite SEO strategy
• Thorough understanding of how to communicate effectively in a digital environment.
• Excellent oral and written communication skill-set for all levels.
• Strong communication influence and presentation skills.
• Excellent creative concepting, editing, and copywriting ability.
• Outstanding ability to write compelling headlines copy that sells.
• Well organized and detail oriented.
• Time and priority management skills; strong ability to multi-task.
• Extremely organized, high energy.
• Ability to manage, train and motivate a team of content specialists
• Strong and demonstrated problem-solving skills, with the ability to take ownership of problems and see them through to resolution.
• 5+ years experience writing advertising content for Web or other digital media that sells. (Marketing, e-commerce, interactive marketing, and/or retail writing experience)
• 5+ years SEO experience, including keyword tracking and related metrics
• Basic web analytics
• Degree in related field, such as English, journalism, advertising, or communications.
• Strong analytical and communication skills.

Applications for this position are being coordinated by Allan Seibert. To apply, CLICK HERE.  Candidates, please be sure to email Allan Seibert for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

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Ecommerce Analytics Manager (Boston, MA)

WHITINSVILLE, MA - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with Potpourri Group Inc. (PGI) in their search for an Ecommerce Analytics Manager, in beautiful Whitinsville, MA. Potpourri Group Inc. (PGI) is a multi-brand, multi-channel direct-marketing consumer catalog company founded in 1963. New titles were added through internal growth and acquisitions so that today PGI is one of the leading multi-brand catalog companies in America.

PGI’s 13 catalogs (Nature’s Jewelry, Pyramid Collection, Serengeti, NorthStyle, Catalog Favorites, In The Company of Dogs, Potpourri, The Stitchery, Expressions, Back In The Saddle, Young Explorers, Country Store and Whatever Works) have their own websites, and PGI is ranked in the top 150 U.S. online retailers by Internet Retailer magazine.

Position Overview:

• Create, certify, and interpret web statistics with the objective of identifying trends, supporting business analysis efforts, and providing information to support business decisions for marketing and merchandising campaigns.
• Manage relationship and leverage resources of analytics solution providers to identify problem areas, create relevant analysis, implement best practices, and develop specific action plans for the constant improvement to all areas of the online channel.
• Analyze usability and key site traffic funnels to identify how customers navigate, identify process bottlenecks, improve site navigation, increase customer satisfaction, optimize conversions, and reduce transaction abandonment.
• Analyze merchandising, product placements, creative placements, and up-sell/cross-sell affinities to ensure best merchandise presentations and to increase average order value.
• Develop and manage eCommerce Key Performance Indicator (KPI) reporting process and produce daily, weekly, monthly reports. Assist team in other ongoing special reporting and ad hoc analysis needs.
• Support marketing with coordination and setup of marketing campaigns, marketing tests, and tracking all sources of customer acquisition investments across campaigns.
• Use A/B testing tools, set up, track and analyze and report on new or revised marketing programs or site content/merchandising programs.
• Provide insights from search traffic (paid & organic) for the purpose of building out keyword list for our PPC marketing program.
• Provide competitive analysis, trend reporting, and benchmark KPIs for our businesses against industry peers.

Position Requirements:

• Experience with analytical tools such as Google Analytics (preferred), Coremetrics, or Omniture.
• Knowledge of JavaScript and an understanding of .net technologies a plus.
• Ability to analyze data and produce actionable, measurable information and strategies.
• Proficient in Microsoft business applications.
• Internet and direct marketing strategies and execution (eCommerce experience preferred).
• Resourceful problem solver with strong analytical and financial skills including creation of ROI and acquisition cost.
• Minimum 2 years of eCommerce analytics experience with demonstrated excellence in marketing focused data analysis.
• Related formal education in eCommerce, Marketing, or equivalent.

Applications for this position are being coordinated by Thomas Prow. To apply, CLICK HERE.  Candidates, please be sure to email Thomas for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

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Digital Content Strategy & QA Manager (Charlotte, NC)

CHARLOTTE, NC - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with Belk, Inc. in their search for a Digital Content Strategy and QA Manager, in Charlotte, NC. Belk is the nation's largest privately owned mainline department store company, and it seeks to be the department store of choice in each community it serves by providing superior service and merchandise that meets customers' needs for fashion, value and quality.

HARRY'S COMMENTS: As America's largest privately owned department store, Belk operates 302 stores in 15 states, following its purchase of Parisian from Saks in 2006. Belk stores are located primarily in the mid-Atlantic and Southeast, and offer private label apparel and brand-name cosmetics, shoes, jewelry, home, furnishings, and gifts. Targeting 35 to 54-year-old middle and upper income women, Belk stores usually anchor shopping centers and malls in small to midsized markets.  Check out their new look ...

This is not the first time I have worked with Belk.  I was very blessed to be involved in Belk's first search for a VP of Ecommerce in the summer of 2007, and I'm amazed at the transformation this company has undergone since then.

Under Ivy Chin’s stewardship, the company’s ecommerce business has grown like a weed: Belk's 2010 online retail sales increased 70% in 2010 to $34.8 million, and detail sales represented 1% of the company's revenue at that time. Company sources indicate that Belk will likely maintain its ecom CAGR for 2012, and the five-year ecommerce revenue goal would vault the company into the IR Top 75.

In it to win it.

To accommodate the rapid growth of its ecommerce business, Belk has expanded its fulfillment center in Pineville, NC by 117,000 square feet to a total of 254,000 square feet. Additionally, over the next three years Belk plans to invest $150 million in its core information systems to enable the firm to deliver a host of new business capabilities, such as a new suite of merchandising applications, a new data warehouse, a new point-of-sale system and a new ecommerce platform that aims to create a seamless, omni-channel shopping experience for customers.

This kind of success has enabled the company to attract top-flight e-commerce talent, including Dawn Bronkema, to whom this position reports. As the Director of Digital Experience, Dawn comes to Belk from Meijer (IR-319), where she spent nearly a decade in marketing and e-commerce positions. If you are active in Shop.org, then you know how involved Dawn is in the ecommerce community.

Please Tweet this job, and you'll be automatically entered into our monthly drawing. Just do it and see what happens: 2010 prizes included $100 Amazon gift certs, Dean & Deluca steaks, and Keurig coffee machines ...

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Position Overview:

Manages a team of Content Strategists, Conversion Specialists, & Writers to deliver Belk branded customer focused digital content for Belk.com, social, mobile, email, and all digital properties, including 3rd party sites.

The major responsibilities include individually executing and managing the team to:

• Concept and ensure flawless execution of content solutions for seasonal campaigns, product/brand launches, search landing pages, cross sells/ upsells, personalization, social, mobile, email, video, user generated content, store information, weekly promotions, community support, and imagining new content strategies to enhance how Belk serves their customer’s needs.
• Interpret, Define and Measure achievement of persona objectives, content marketing best practices, web copywriting & brand standards.
• Reach all dept goals – specifically sales, growth, site conversion and traffic.
• Ensure merchandising objectives are met with the content deliverables.
• Optimize onsite search experience to deliver conversion increases.
• Work with merchandising to effectively execute cross sells/upsells on site to increase conversion.
• Responsible for all quality assurance for all live content.
• Manage site taxonomy to reflect product assortment changes and increase findability of products.
• Reach throughput goals for all product descriptions for belk.com, finding efficiencies while adhering to brand voice and increasing quality of product information.
• Ensure all content that goes live is fully Quality Assured.

Essential Functions:

Facilitating brainstorming sessions to effectively deliver winning content strategies with cross functional teams – merchandising, operations, marketing, advertising, IT.

Project managing to ensure all projects have a complete detailed execution timeline, accountabilities are understood and deadlines are met.

The Digital Content Strategy and QA Manager works closely with:

• Merchants on all content planning for each of their product categories. Concept content with SEO best practices, while balancing needs of merchant and needs of customer as well as Belk Brand.
• Design/UX Manager to present conceptuals in a storyboard format for review and approvals. Understand the use cases and paths for all content recommendations.
• Online Marketing Manager to ensure enough planning and promotions to attract sufficient traffic to the content.
• Analytics team to understand measures of success for each content piece and ensure pre and post reports are completed.
• Production/Development Manager to QA the fully developed content pre and post live stage. Achieve as close to a ‘perfect store’ as it relates to content. Also understand the capabilities of Belk systems to ensure content ideas are feasible.
• Advertising team to ensure content for all corporate campaigns are adequately represented on belk.com by participating in advance planning.
• Customer relationship marketing team to ensure content is resonating with the Belk customer and building loyalty.

Position Requirements:

• A degree in marketing, communications, advertising, or digital publishing.
• Web Content Experience – 5+ years
• Management Experience: 3+ years
• Project Management Experience: 5+ years.
• Internet Experience: 5+ years.
• Retail Experience: 3+ years
• Copywriting Experience: 1+ year
• Proven ability to show vision for new content ideas, and fully execute to create truly powerful web content.
• Excellent people, organizational, and communication skills especially in persuasion.Effectively responds to content requests in a timely professional manner. Must be able to take a non web optimized content request and effectively deliver an engaging, interactive, memorable experience for Belk customers that connects with them on a rational as well as emotional level.
• Must be able to deliver persuasive presentations of ideas, as well as post mortem reports with actionable findings.
• Must have a keen understanding of web site information architecture, taxonomies and site mapping. Must apply best practice SEO, as well as best practice fashion merchandising principles to fully deliver a Belk experience online.
• Must be willing and able to execute to meet deliverables as well as coach/manage team.
• Must fully understand most effective practices for cross sells/upsells on the web, and how that differs for mobile. Will manage vendor relationships for 3rd party site functionality providers. (Certona, Intelligent Offer, Monetate, etc)
• Must be able to define new processes as needs evolve, gain buyins, and lead change as needed, even in resistance.
• Must be a take charge individual, able to motivate a diverse workforce to work together to achieve excellence in Digital Content for the Belk customers.

Position requires individual to have creative vision at the strategic level and ability to execute at the operational level, proven team and project management, organization and people savvy skills, demonstrate leadership in people development, process improvement, strong problem-solving and analytical skills, organizational and logic skills, detail orientations, customer focus, time management, a professional demeanor and positive attitude, have the ability to work in a fast-paced, accelerated timeframes, multidiscipline environment, the ability to work well with a team, ability to manage multiple time sensitive priorities, ability to quickly adapt to change in priorities, and good written and oral communications skills.

Additionally, conflict management, innovation, integrity and trust, process management, functional and technical skills, planning, and a drive for results are key for this position.

Applications for this position are being coordinated by Allan Seibert. To apply, CLICK HERE.  Candidates, please be sure to email Allan Seibert for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

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Le Creuset seeks an Ecommerce Web Manager (Charleston, SC)

CHARLESTON, SC - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with Le Creuset in their search for an Ecommerce Web Manager based in Charleston, SC. For nearly a century, Le Creuset premium cast iron cookware has been trusted in kitchens around the world for its superior performance, lasting quality and iconic design.

With a traditional sense of craftsmanship and hands-on attention to detail, the artisans at the client's Fresnoy le Grand foundry have kept chefs and culinary enthusiasts in mind, and their work reflects the real demands of a working kitchen. Le Creuset's products are crafted to achieve optimal weight and heat retention properties, and its cookware is versatile, ergonomic, extremely resistant to wear and tear, and guarantees excellent cooking results.  Plus it comes in a rainbow of groovy colors. ...

HARRY'S COMMENTS: Last year, Susan Emmett of The Times UK wrote an article called “Top Ten: Iconic Kitchen Items.” At #1 was Le Creuset’s cast iron cocotte, about which Ms Emmett wrote …

“This is not a pan, it’s a rite of passage from a life of pizza takeaways to one of slow-cooked beef bourguignon and it is one of the most popular items on the John Lewis wedding register. Those tying the knot before the Sixties will have one in volcanic orange, the original colour dating back to the company’s beginnings in 1925. Last year’s newly-weds bought cerise while those getting hitched alongside Kate and William may opt for the latest midnight blue …”

Her love of the product was genuine, and for good reason: Le Creuset is to chefs what Ducati is to motorcyclists, Gibson is to guitarists, and Louisville Slugger is to baseball players.

A staple, yet so much more.

What we are looking for here is a marketing oriented technologist. You've heard me use that term before, and it refers to someone who sees ecommerce technology as a means to an end – not an end unto itself. We want this person to improve conversions. The site's traffic is not bad, but the conversion rate is simply not where it needs to be. This hire will determine what platform fixes get into the project queue. If the platform fixes don't improve conversions, then they shouldn't be in the queue.

Meaning, we are NOT looking for a technology drone. The ideal candidate must look at Le Creuset’s technology piece and ask “What is this technology capable of doing for the customer? What is it capable of doing for revenues?” Among other things, the new hire will impact conversion rates, average SKUs per item, repeat customer rate, and marketing costs per order. For real. For very real.

Not only will you be expected to leverage IBM’s Websphere, but you’ll be expected to work effectively with Crossview, Le Creuset’s highly-valued integration partner. A major opportunity for the company is improving how the site renders content and using analytics to revise how content is acquired and displayed. Additionally, there is an excellent opportunity to mine customer data to improve the user experience.

Accordingly, the ideal candidate will have meaningful analytics processing capability because Le Creuset believes that "if you are disconnected from what consumers are doing on your website, then you cannot optimize your conversion funnel based on known site behaviors."

A great job, any way you slice it.

As usual, I'm packing a ton of excellent information on this search. I had two calls with this client: A 45 minute meet-end-greet with Faye Gooding, Le Creuset’s CEO for the Americas, and a 75 minute kickoff call with the hiring manager, Alex Campbell, Le Creuset’s Director Retail Marketing. Alex is very smart, and we got nitty gritty.

The job is based in Charleston SC, one of the top five places that I’d like to live, personally.  FANTASTIC quality of life.  Right up there with Austin and Boulder.  And based on several online calculators, this role's base compensation will put you into the top quintile of SC's earners.

Really: To love cooking and ecommerce and to live in Charleston making great money and traveling abroad occasionally. I can’t believe they pay me to tell you this story. And I can’t believe they’d pay you to live it. Apply below.

Please Tweet this job, and you'll be automatically entered into our monthly drawing. Just do it and see what happens: 2010 prizes included $100 Amazon gift certs, Dean & Deluca steaks, and Keurig coffee machines ...

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Position Overview:

• Manage the ongoing operations of Le Creuset of American (LCoA) e-commerce website. Ensure that the website's availability, performance, security, and customer experience maintain the company's standards of excellence.
• Develop and manage proactive maintenance procedures for all systems and ensure high reliability of ecommerce customer experience.
• Manage the relationship with all third party vendors who are part of the LCoA ecommerce solution (hosting, reviews, analytics, etc.)
• Coordinate with LCoA IT the 24/7 availability of all interfaces with the IT infrastructure.
• Maintain the list of all bugs and defects in the site and manage their mitigation.
• Maintain the integration with LCoA all ecommerce business practices including (Order integration, Payment processing, Shipping and Logistics, Security, ERP/Accounting, and Analytics)
• Continuously improve the retail and wholesale user experience on the company’s web properties.
• Maintain master backlog of desired improvements the customer experience of Le Creuset's retail and wholesale websites.
• Prioritize all backlogs against projected cost to implement vs. perceived return on investment.
• Coordinate the implementation of all improvements.
• Serve as Project Manager and center of expertise for the development and deployment of new web properties within the LCoA group, such as www.lecreuset.ca.
• Partner with the Digital Merchandising Manager to insure execution of all content updates and marketing plans.
• Serve as the subject matter expert for all ecommerce issues within the LCoA team.
• Manage all costs and budget activities to insure that LCoA web properties achieve their performance goals.
• Serve as member of the LCoA management team and participate in various marketing and planning activities.

Position Requirements:

• BA/BS, MBA preferred.
• 5+ years’ experience overseeing the operations of an e-commerce website. B-to-C experience preferred.
• Expertise in all ecommerce technologies (web servers, application servers, databases, IT integration, hosting, performance, and security).
• 2 – 3 years Web Sphere experience.
• Strong project management skills. Certification in a project management methodology is desired.
• Strong leadership skills to get the best performance out of employees and vendors.
• Must have superior written and verbal communication skills and be able to achieve objectives from working with others.
• Development and execution of a budget.
• Execution against ecommerce performance and availability KPI’s (site availability, page load times, peak loads)
• Execution against ecommerce KPI’s (traffic, transaction, revenue)
• All execution issues related to maintaining and operating the LCoA e-commerce websites.
• Selection of vendors and partners.
• Recommendations as to staff composition and responsibilities.
• Recommendations around enhancements to the website customer experiences and business user services.
• Self-starter, willing to demonstrate superior work ethic to consistently deliver on position requirements.
• Must be innovative, and able to move thrive in a highly dynamic environment.
• Able to work with various stakeholders in a matrix environment and build consensus.
• Must be able to travel (between LCOA offices, LCOC office and world wide as required.)

Applications for this position are being coordinated by Harry Joiner. To apply, CLICK HERE.  Candidates, please be sure to email Harry Joiner for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

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Site Optimization Manager (San Mateo, CA)

SAN MATEO, CA - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with CourseSmart in their search for a Site Optimization Manager, in San Mateo, CA. As the world’s largest provider of digital course materials, CourseSmart connects education publishers to consumers by providing an efficient distribution platform for their best-selling content in digital form. CourseSmart provides services to four business segments ...

1. Online direct retail for students,
2. Indirect distribution of course materials to students through bookstores,
3. Online faculty textbook evaluation services, and
4. Institutional solutions that include faculty, student and bookstore services.

CourseSmart’s rapidly growing digital library includes more than 90% of higher education core textbooks available as eTextbooks in use today. This catalog offers thousands of textbooks across hundreds of courses, as well as an ever-expanding catalog of eResources. eResources are the largest and fastest growing segment of the digital course materials category that include online interactive learning environments such as tutorials, homework, quizzes, videos and eTextbooks and more.

ETextbooks can be purchased on CourseSmart for up to 60% less than print, and offer users the ability to print only what they need as well as highlight, zoom, take notes, search across an entire stack of digital texts, and connect with classmates or instructors. CourseSmart eTextbooks are available instantly and can be viewed on a laptop, computer, or any web-enabled mobile device.

CourseSmart is also committed to providing equal and instant access to course materials anywhere for everyone. CourseSmart’s leadership in accessibility promotes equal access for all to higher education materials. The company provides a comprehensive accessible experience with a W3C compliant site and accessible reading experiences through texts and readers optimized for those with print reading impairments. The company recently received a $1.1 million grant from the Department of Education to provide low-cost eTextbooks for students with disabilities.

CourseSmart is located in the San Francisco Bay area.

A high-growth company, consistently delivering triple digit growth, CourseSmart offers a dynamic start-up environment with peers who are experienced entrepreneurs and passionate about the role digital course materials can play in the future learning environment. CourseSmart’s investors include the 5 largest textbook publishers, Pearson, Cengage Learning, McGraw-Hill Education, John Wiley & Sons, and the Bedford, Worth, Freeman Publishing Group.

HARRY'S COMMENTS: Without a doubt, my favorite part of any client engagement is the project kickoff call, which involves a one-hour Charlie Rose-like conversation with the hiring manager. These conversations are wide ranging, and don’t merely center on the job itself, but often delve into a number of extremely high level issues such as ...

• What is the mission of your company? Why?
• Do you find this purpose personally inspiring?
• Is this purpose authentic – something true to what the organization is all about, and not merely words on paper that sound nice?
• Can you envision this purpose being as valid 100 years from now as it is today?
• When telling your children and other loved ones what you do for living, do you feel proud in describing your work in terms of this purpose?

Sometimes I'm blown away by what I hear, as in the case of CourseSmart, a San Mateo-based company that seeks to improve the world by making education more affordable, accessible, and easier to use, especially for people with disabilities. And in part, CourseSmart seeks to do this by making education more social – which improves the value of course materials within the context of each individual learning environment.

A more noble mission I cannot imagine.

If you want to work somewhere where you can have a positive impact on our world, then here is your chance. Plus, all five of the major trends shaping commerce are fully represented here: Mobile, Social, Local, Global, Cloud. Work for CourseSmart, and there is no way that in three years you won't be a better person, plus you’ll have a more future-oriented skill set.

The professional equivalent of Neapolitan ice cream.

Most up-and-coming ecom executives complain that their job scope is too narrow.  They prefer hard-to-come-by roles that involve functional variety. Well friends, this role is the professional equivalent of Neapolitan ice cream. There are three primary flavors of responsibility in this role: Conversion Rate Optimization; integrated SEO; and Creative Production (with the creative piece being the least immediately pressing of the thee).

Although I am not at liberty to disclose the client’s ecommerce metrics, I can tell you that this is not a small business. CourseSmart is growing very rapidly -- in part because its lean operations are tightly aligned behind a smart strategy, but also because of the social and economic trends that support the company's business environment.

Online education is growing in popularity and respect.

About 20% of American undergraduate students are enrolled in computer assisted distance education courses. Moreover, the number of students taking online courses is growing at a rate far greater than higher education enrollments, and as of fall 2010, more than six million students were enrolled in at least one online class, according to Sloan Consortium's Online Education in the United States study.

Without a doubt, these trends will continue to drive robust demand for CourseSmart’s products and services – and as the company’s overall market grows, you’ll be expected to have an impact on CourseSmart’s conversion rate, amount of organic traffic, and bounce rates.

To do that, you’ll need to leverage your ability to help integrate CourseSmart’s efforts in Search Marketing (SEM); Search Engine Optimization (SEO); Social Media; Web Analytics; Web Design / User Experience; and Website Performance and Monitoring. The job is big but doable, and the team is fantastic – and that’s why you’ll be a certified ecommerce ninja when you leave.

If you ever do.

As usual, I'm packing and armload of proprietary information on the job, the company, the industry, and the market in which CourseSmart operates. If you'd like to apply, please scroll down to the bottom of this posting. Also please note: Due to CourseSmart’s great relationship with Optimizely, you’ll need some proficiency in HTML, JavaScript, jQuery, CSS, regular expressions.

Please Tweet this job, and you'll be automatically entered into our monthly drawing. Just do it and see what happens: 2010 prizes included $100 Amazon gift certs, Dean & Deluca steaks, and Keurig coffee machines ...

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Position Overview:

The Site Optimization Manager will drive A/B and multi-variate (MVT) testing efforts to improve web page performance and web site conversion. (S)he will also manage SEO and the relationship with the company’s SEO vendor to maximize organic search engine traffic and conversion.

In addition, this person will manage the production of site content and visual design for new features and functionality on the CourseSmart web site to ensure optimal user experience while satisfying business objectives. The Site Optimization Manager reports to the Director of eCommerce within the Marketing department but will work closely with internal and external cross-functional team members to achieve business goals.

Key Metrics:

• Organic traffic and conversion plan
• On-time delivery of assignments to specifications within budget
• Performance of new features as defined by feature success criteria

Responsibilities:

Conversion Rate Optimization (40%):

• Manage multi-variate (MVT) and A/B testing program for the web site.
• Partner with business owners to define tests and develop test plans.
• Set up and run experiments using 3rd party testing tool.
• Work with designers and web master to create variants and test pages necessary for testing.
• Monitor and report on the performance of A/B tests.
• Leverage data to provide insights and propose new testing scenarios.
• Research and recommend testing tools.

SEO (30%):

• Lead the effort to grow organic search engine traffic and conversion.
• Leverage SEO vendor to develop and implement SEO strategy, campaigns and programs.
• Draft BRDs for SEO development work.
• Coordinate with SEO vendor and product management to provide requirements and implement recommended features and web site improvements for SEO.
• Work with vendor to ensure that new web site content, designs and feature introductions are optimized for search engines.
• Collaborate with SEM team to find synergies.
• Track, analyze and report on SEO on a regular basis.

Creative Production (30%):

• Drive and manage delivery of all creative assets for copy and visual design for new customer-facing web site features.
• Partner with business owners, product managers and other stakeholders to define creative requirements and schedule.
• Submit detailed work requests providing business objectives, customer insights and creative direction to design and copywriting partners.
• Coordinate feedback and approvals from business owners and stakeholders.
• Manage work flow, review cycles and creative deliverables to meet release schedule deadlines.
• Escalate and communicate schedule and scope changes that may impact the Marketing team.
• QA content and creative elements pre and post implementation.
• Ensure that creative elements maintain brand integrity.
• Ensure creative costs are within budget.
• Draft copy and create wireframes as needed for projects when additional design and creative resources are not available.
• Leverage available site metrics to analyze feature performance to recommend appropriate adjustments and future enhancements.

Position Requirements:

• BA/BS or equivalent
• Experience with landing page optimization using Google Website Optimizer or other A/B test tools and knowledge of test methodologies desired
• Proficiency in HTML, JavaScript, jQuery, CSS, regular expressions
• Familiarity with SEO best practices
• Experience and demonstrated success managing and implementing on-page and off-page/link building SEO programs
• 3+ years web production experience managing creative functions across copy editing, visual design and web design, preferably in an e-commerce environment
• Thorough understanding of web design process
• Strong ability to understand different customer segments and tailor user experience to the needs of each segment
• Effective organizational, project management and time management skills
• Ability to work independently yet collaboratively, with multiple functional areas
• Excellent attention to detail
• Desire to learn and develop new skills
• Proficiency with one or more creative applications (Visio, Axure, Photoshop, Illustrator, etc.) highly preferred
• Comfortable using Google Analytics or other reporting platform a plus

Applications for this position are being coordinated by Harry Joiner. To apply, CLICK HERE.  Candidates, please be sure to email Harry Joiner for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

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JOBS OF THE WEEK: "24 Killer Ecommerce Jobs" (9 Directors + 3 VP's)

Hey Gang!

Hope your year is off to a great start. For those of you who are due for a job change in 2012, I thought I'd jot down some observations on resumes.

The first thing you need to know about resumes is that there is a limit to what even a great resume can do. I have seen thousands of resumes, and I have yet to see one that's so unbelievable that the candidate gets hired on the spot with NO phone screen and NO in person interview. Not gonna happen.

The very best you can hope for with your resume is that it converts to a phone screen. Period. It's the phone screen's job to convert to an in-person interview, and so on.

Think of it this way: Did you ever take statistics in college? I did. One thing that surprised me is that one never actually "proves" anything with statistics. One only "rejects" or "fails to reject" the hypothesis.

And so it is with a resume. You send your resume to the company, and the recruiting coordinator simply rejects, or fails to reject, your resume. If she fails to reject you, your resume has done its job. Mission accomplished.

Now then, just as there is no one-size-fits-all love letter, there is no one-size-fits-all resume.

Guys: If you had the hots for five women, you wouldn't send them all the same love letter, would you? No! You'd tell a Woman1 how swell her lips look; You'd tell Woman2 that her eyes are like limpid pools; You'd make up something about how the sun dances off of Woman3's hair, yada yada yada.

It's the same thing with a hiring committee: They all want a candidate who can solve their own unique problems, expressed in their own way. Therefore, any candidate who wishes to be taken seriously must map their resume to the job description in a way that's TRUTHFUL, relevant, and impactful.

Like this ...

Suppose a job posting requires that the new hire must "Generate and automate key metric reports and dashboards." Fine.

Ask yourself: "Have I done this? When, specifically? What actions did I take? What was the result? Will my references verify my claim?" If the answers are positive, then note it in a customized, key-word rich bullet on your resume.

Complete this step for every requirement in the job description. If you don't, you could get rejected on the grounds that you "don't" have experience that you really do have.

Anyhoo, here are this week's brand new jobs!

1. Ecom Buyer and Prod Manager (San Diego) http://bit.ly/wwUl2e - GREAT GIG
2. Ecom Strategist (New York City) http://bit.ly/w26GkW - FIVE STAR JOB
3. Email Marketing Manager (Cincinnati) http://bit.ly/w7RqEJ - BIG MONEY
4. Sr Leader, Ecom Site Mktg Strategy (Raleigh) http://bit.ly/zZ0PHR - GROWTH OPPTY
5. VP of Search Marketing (NYC) http://bit.ly/xnoDwK - AWESOME ROLE
6. Dir of Ecom & Mobile (Greenville, SC) http://bit.ly/x65gDO - GREAT QUALITY OF LIFE

Plus, these great jobs are still available ...

• Affiliate Marketing Manager (Virginia Beach) http://bit.ly/zcP0xZ
• Dir of Buying (San Jose) http://bit.ly/exe6Vz
• Dir of Category Mgt (Boise) http://bit.ly/AyfcbM
• Dir of Ecom (Detroit) http://bit.ly/thjGHu
• Dir of Ecom (Miami) http://bit.ly/wE1YQa
• Dir Ecom Strategy (Petaluma, CA) http://bit.ly/wJ8CyH
• Dir of Online Sales (Columbia, SC) http://bit.ly/rsI4Us
• Dir of PPC (Walnut Creek, CA) http://bit.ly/tih3ef
• Dir of Prod Data and Merch Mgt (Walnut Creek, CA) http://bit.ly/sw5tYt
• Ecom Mgr (Woodstock, CT) http://bit.ly/lCsSGM
• Ecom User Experience Spec (Boston / NY) http://bit.ly/wj8qIa
• Email / Database Mkg Mgr (San Diego) http://bit.ly/vdqnUY
• Front-end Developer (Atlanta) http://bit.ly/xOPKQp
• Internet Mktg Mgr (Manchester, VT) http://bit.ly/w0oIem
• Mgr, Voice of Customer (Richmond, VA) http://bit.ly/jxhard
• VP / Director of Marketing (Vancouver, BC) http://bit.ly/uq5IQF
• VP of Sales (Home based) http://bit.ly/yZsWDo
• Web Insights Analyst (Manchester, VT) http://bit.ly/vStu9c

LQQK OUT FOR FIVE NEW JOBS NEXT WEEK ...

rock on!
h a r r y
http://www.linkedin.com/in/harryjoiner

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Vice President of Search Marketing (New York, New York)

NEW YORK, NY - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, SEMPO, DMA, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with iMarketing LTD, a leading full-service online marketing agency that delivers measurable results for clients such as Yahoo, Dow Jones, Barclays Group and American Express. iMarketing's analytical and performance-based approach enables clients to profitably acquire new customers and increase revenues through a wide range of online channels. Check out iMarketing's CEO, Keith Kochberg, as he explains the firm's value prop to Fox News ...

HARRY'S COMMENTS: In the last 18 months, EcommerceRecruiter.com has been very blessed to receive tons of inquiries from fine companies seeking our assistance with ecommerce recruitment. Because I am not in the position to handle every search, I am afforded the luxury of working only with the best companies whose searches can be closed on the back of a single story. (After all, I'm a storyteller.)

I'm always on the lookout for a hook: If I were a candidate, why would I want to go to work for this client? What's so special about them? Do they have a competitive advantage that will allow my team to generate more sales at higher margins? Are the underlying economics of their business favorable? Why do their customers do business with them again and again? And so forth.

Basically, I'm trying to answer the $64 question: “If I were a venture capitalist, would I invest my own money, time, and reputation in this business?” Very often, if I’m satisfied, my candidates will be too.

So here's the deal: iMarketing is a healthy, profitable, and growing interactive agency that helps clients cost-effectively acquire customers online. The firm's success metrics might include a sale, a lead, a subscription, or any other measurable action that is dictated by their clients. Yet unlike most interactive agencies, iMarketing uses any and all methods of customer acquisition, both online and off.

And to me, that’s the hook.  These guys know more about integrated, multichannel customer acquisition and reactivation than any firm I’ve ever vetted. And given where search is headed, iMarketing is a versatile search marketer's paradise.

However, this is a VP level position. We're looking for an experienced, future-oriented search marketer with significant management, strategy, and team-building experience. This position will oversee P&L for the Search Marketing Group, ensuring revenue goals and resource needs are met.

Candidates must be absolute top performers - intelligent, strategically and financially literate, analytical, net-savvy, and creative - and willing to work hard as part of a larger team. This position is ideal for a seasoned executive looking to work with experienced online marketing professionals in a high-performance, results driven environment.

Please Tweet this job, and you'll be automatically entered into our monthly drawing. Just do it and see what happens: 2010 prizes included $100 Amazon gift certs, Dean & Deluca steaks, and Keurig coffee machines ...

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Position Overview:

• Oversee P&L for search marketing group, ensuring revenue goals and resource needs are met.
• Manage a team of 5 Search team members, including performance, development, and training
• Supervise development, implementation and maintenance of comprehensive plans and strategy to achieve Client objectives and targets
• Define and implement standardized processes/workflows for Client campaign management and internal activities
• Oversee reporting and analytics processes for Search Team
• Perform in-depth quantitative analysis of search marketing campaigns and identify more advanced analysis areas for analysts
• Review and standardize tools and documents used by the Services and Account Management teams.
• Manage high-level relationships with primary vendors (Google, Yahoo!, MSN, and tools providers)
• Implement intelligent and disciplined testing to increase web site and landing page conversion rates across clients
• Work with Account Management team to facilitate client communications flow and fulfill Client needs
• Support Business Development with collateral, research, and support Account Management in Client presentations for Search.
• Identify / assess online marketing trends to develop Client marketing opportunities
• Support programs associated with our Client’s online marketing efforts

Position Requirements:

• 10+ years of online marketing experience in ROI-driven, highly accountable Search Marketing campaigns
• 5+ years of experience directly managing Search Marketing teams (no experience managing teams, no consideration)
• Sound business acumen, financial analysis skills, strategic thinking, and analytical capability
• Direct management of online campaigns across multiple search vendors and tools (including, but not limited to: Google, Yahoo!, MSN, Ask.com, AOL)
• Solution-oriented thinker with a strong attention to detail, analytics, and persuasive presentation of data
• Excellent verbal and written communication skills necessary to interface with a variety of personnel at multiple levels as well as clients and vendors
• Ability to meet tight deadlines consistently while maintaining a high level of attention to detail and follow-through.
• Ability to turn empirical data into insightful, strategic decisions and tactical team plans
• Extensive use of PPC bidding tools, as well as hands-on/manual PPC techniques
• Experience with Landing Page Testing and Optimization and how it relates to Quality Scores
• Experience with Search Engine Optimization (SEO)
• Experience with all online marketing related technologies, including HTML, pixel and non-pixel based tracking, datafeeds, XML, etc.
• Experience with other online media formats (Display, Email, Co-Reg, Contextual, etc.) a strong plus

Applications for this position are being coordinated by Harry Joiner. To apply, CLICK HERE.  Candidates, please be sure to email Harry Joiner for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

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Email Marketing Manager (Cincinnati, OH)

CINCINNATI, OH - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with Cinmar Inc in their search for an Email Marketing Manager, in Cincinnati, OH. Cinmar, publisher of the Frontgate and Grandin Road catalogs, is the premier multi-channel retailer with a $200 million online business and with the most comprehensive collection of luxury, high quality, functional indoor and outdoor items for the discriminating homeowner including furniture, electronics, kitchen & bath items, products for around the pool, and many other specialty items.

Cinmar understands the value of great creative and informative presentation for their online channels to properly reflect their finest-quality products. Cinmar is searching for a candidate to advance the e-mail marketing program with their extensive experience of online retail and industry-leading insight into relation based marketing.

HARRY'S COMMENTS: We are looking for a passionate store owner. If you are an email marketer, you probably don't hear that very often.

In my seven years of ecommerce recruitment, this is the coolest email marketing search I’ve ever handled. A substantial portion of Cinmar’s business transacts over the web, and the client drops +100 million catalogs per year, complemented by a steady cadence of six email campaigns per week (400 million emails per year).

Cinmar has had this search open for a while, and to date, there are two types of candidates who have applied for this position:

1. The first type is the process driven email marketer whose bias has been to push back on the creatives and the merchants in order to maintain the integrity of the email marketing process.
2. The second type is the email marketing guru who is driven by the gadgetry of the platform at the expense of the brand’s personality.

Cinmar needs an email marketer who can blend these two approaches.

The ideal candidate must understand merchandising and “get” the qualitative side of email merchandising while also leveraging a quantitative approach. The role is fairly strategic, and the ideal candidate will have five years of online retail experience complemented by three years of rock solid email marketing experience.

The new hire must be able to manage the lifecycle of the customer through the email channel: List management, segmentation, RFM analysis, bounce rate management, call to action development, cost per acquisition, and more. We’re looking for a business leader, not just a technician – although the fundamentals of classical email marketing count for a lot in this role.

Cross channel marketing experience is a MUST: We need someone who is comfortable working across multiple functional silos to integrate the company’s multichannel marketing initiatives into email.

Lone wolves and Divas need not apply.

The new hire will need to gain the confidence of the executive team by putting together a marketing calendar that covers email from a business standpoint: What are the risks of continued and bigger email marketing? How can Cinmar better merchandise its products through the email channel? Is it possible to develop email marketing initiatives that are less “promotion oriented?” And so forth.

These are strategic issues, but again, the tactical stuff matters as well.

For example, how can Cinmar develop a process for email marketing such that by the time the executive team sees the mockups of the particular campaign, the lead time has been increased for approval decisions? What kinds of things should Cinmar be testing and why? And what are the implications from the results of those tests?

Again, I don’t know that I have ever encountered a “bigger” email marketing role. As you ponder applying for this position, ask yourself:

• Have I been in an environment where I manage (from soup to nuts) several weekly campaigns?
• Do I have a very strong background in promotional calendaring, and do I have a knack for managing multiple constituencies, many of whom will provide input into my production schedule? Is that enjoyable to me?
• Have I had a significant impact through email marketing on my employer’s ecommerce business? How significant? Would my employment references substantiate this?
• Do I have a bias towards testing in my email marketing initiatives? Have I ever been surprised by the results of my tests – and was I able to improve my email marketing initiatives with those learnings?

As always, I'm only sharing with you a quarter of what I know about the role. If you are a world-class email marketer 1.) who can set and adhere to deadlines; 2.) who is goal oriented and can pay attention to details; 3.) who never seems to run out of content ideas; 4.) who can balance quality and quantity; and 5.) can use data to measure and improve content – then I want to hear from you.

BTW, you won't believe the compensation for this role. It's amazing. Apply below.

Please Tweet this job, and you'll be automatically entered into our monthly drawing. Just do it and see what happens: 2010 prizes included $100 Amazon gift certs, Dean & Deluca steaks, and Keurig coffee machines ...

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Position Overview:

The Email Marketing Manager must have solid experience in developing campaigns from concept to delivery as well as post-campaign analysis. This role will drive customer acquisition and improve retention by developing strategic and comprehensive email programs for the Cinmar brands.

Responsibilities:

• Develop and execute the email marketing strategy across catalog brands.
• Grow emails as a key revenue driver for Frontgate and Grandin Road with the support of an Email Coordinator, a position that will report directly to the Email Marketing Manager.
• Work in conjunction with the VP of Marketing to develop a successful strategic email marketing campaign calendar for both Frontgate and Grandin Road
• Provide creative brief direction for Internet Designers to ensure all email creative enhances brand image and communicates effectively to achieve its objectives.
• Conduct extensive A/B testing of email strategy, including delivery timing, creative layout, tailored offers, and subject line testing to develop best practices for ongoing email campaigns
• Manage email development through the creative review process, collaborating with copywriters, and capturing feedback from multiple stakeholders while adhering to strict deadlines
• Implement standard procedures to prepare and deploy email campaigns using tools from Email Service Provider
• Build file of marketable email addresses with better internal email capture programs across multiple channels, third party email acquisition programs, more flexible and targeted email permission options, win-back strategies for opt-outs, and new approaches to improve deliverability
• Evaluate the performance of email sends, including the impact of promotional offers, subject lines, segmentation performance, click-thru rates and revenue generation and provide executable recommendations to the Executive Committee to improve future email performance
• Communicate email plans and successes internally to ensure coordination across channels as well as appropriate training and incentives for customer service and sales staff to support specific campaigns and key initiatives

Position Requirements:

• 3+ years of experience in E-Commerce with primary focus on email marketing campaigns to build direct to consumer sales.
• Demonstrated success producing innovative and effective results from emails for a high volume, brand name consumer marketer.
• High energy leader who can work independently across levels and functions.
• Strong communication and excellent analytical skills.
• Creative problem solver with attention to detail.
• Team player with a strong work ethic.
• BA/BS degree required.

Applications for this position are being coordinated by Harry Joiner. To apply, CLICK HERE.  Candidates, please be sure to email Harry Joiner for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

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