EcommerceJobs.com

Closed: Online Content & Community Specialist - Brea, CA

This position has been closed.  For a current listing of our open job opportunities, click HERE.

EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, visit our Twitter feed at http://twitter.com/ecommercejobs.

We are working with PennySaverUSA.com in their search for an Online Content & Community Specialist based in Brea, CA. The PennySaverUSA.com is North America's largest publisher of advertising shoppers, reaching over 9.8 million households in California and Florida each week.

Position Description:

The Online Content Community Specialist develops online marketing content for the purposes of outreach--increasing audience engagement and traffic to PennySaverUSA.com's network of sites, as well as for use in external distribution. Plays a key role in online grassroots marketing efforts, including social media channel management and outreach to relevant target markets.

Responsibilities:

• Partners with internal team and SEO firm to create engaging online content that is also well-optimized for organic search.
• Works with internal team and SEO firm on link-building, video seeding, and other online target marketing campaigns.
• Works closely with product marketing team on promotions and programs designed to increase traffic and revenue.
• Develops online content features and other marketing content.
• Leads content creation, production, and development (e.g. blog content, podcasts, online resources and articles, tips, guides).
• Writes press releases and email newsletters.
• Develops social media marketing channels for PennySaverUSA's network of sites (consumer and BtB brands) and author community-related content such as blog posts, tweets, forum posts, and Facebook page communications.
• Keeps updated on social media technology and tools.
• Develops content distribution partnerships.

Position Requirements:

• Minimum 5 years experience with at least 3 years online marketing and/or online content development experience
• Must be able to give live examples of your social media work (e.g. personal blog, an online community group, forum, or page you help manage)
• Excellent writing, editing, proofing, and communication skills. Must be proactive, enthusiastic, organized and detail-oriented
• Must be passionate about community-building and social media
• Must have experience writing short-form content
• Must be comfortable interacting directly with customers, bloggers, etc in a professional environment and enjoy and have an affinity for social media and online marketing
• SEO experience preferable, but not required

Education: Bachelor's degree

Applications for this position are being coordinated by Harry Joiner. To apply, CLICK HERE. Candidates, please be sure to ask Harry for packet #1183 of market research and company / competitive intel that will differentiate you in your candidacy. Due to the competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

CLOSED: Online Marketing Manager - Brea, CA

This position has been closed.  Click HERE to see a list of our current openings.

EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, visit our Twitter feed at http://twitter.com/ecommercejobs. We are working with PennySaver, USA in their search for an Online Marketing Manager based in Brea, CA. The PennySaverUSA.com is North America's largest publisher of advertising shoppers, reaching over 9.8 million households in California and Florida each week.

Position Description:

PennySaverUSA.com looking for a creative, analytical online marketer to join their start-up Web unit who has experience with online customer acquisition, revenue, and traffic generation, as well as Web site brand management in consumer markets. The Online Marketing Manager be responsible for online positioning and growing brand awareness and traffic for PennySaverUSA.com's consumer-focused online product portfolio, including PennySaverUSA.com, three niche verticals, and mobile solutions.

Responsibilities:

• Identifies key new and existing online customer segments and target markets, and develops and successfully implements corresponding online marketing plans to generate traffic and revenue.
• Develops online consumer product and positioning strategy and roadmap for growing the traffic, reach, and revenue related to PennySaverUSA.com's consumer brands.
• Maximizes and manages online advertising and e-commerce opportunities on consumer Web sites.
• Partners with internal team, IT, and external vendor in creating best-in-class, sustainable, differentiated online consumer product portfolio that aligns with the needs of new and existing customers and industry trends.
• Works with UI and Web development on business requirements for new site enhancements and functionality.
• Works closely with internal Web team to ensure alignment between consumer and BtB product strategies and marketing campaigns.
• Collaborates with internal marketing team on ongoing effective utilization of PennySaverUSA.com print ad allocation to promote the Web and other print/web/mobile marketing integration opportunities.
• Identifies new opportunities and creates, launches, and grows new online verticals and/or distribution channels aimed at specific target markets.

Position Requirements:

• Minimum 7 years work experience, with at least 5 years combined experience in online acquisition marketing and website product management experience, preferably in a consumer Web, e-commerce and/or multichannel environment.
• Proven track record in building brand awareness, launching Web sites, creating and executing traffic and revenue-generating marketing plans and programs, and managing a marketing budget.
• Experience with a variety of online acquisition channels, online ad sales, and mobile strongly preferred.
• Experience with online classifieds or online content networks a plus.
• Proven ability to partner with UI and web development teams in order to align online product strategy with market needs.
• Must have strong understanding of online trends and online feature and functionality development.
• Excellent verbal, analytical, creative idea-generation, and written communication skills.
• Self-directed; requires minimal supervision on work projects.

Education:  Bachelor's Degree required. 

Applications for this position are being coordinated by Harry Joiner. To apply, CLICK HERE. Candidates, please be sure to ask Harry for packet #1182 of market research and company / competitive intel that will differentiate you in your candidacy. Due to the competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

CLOSED: Creative Director/Art Director - Avenel, NJ

This position has been closed.  Click HERE to see a list of our current openings. To subscribe to our searches, click HERE.

EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, visit our Twitter feed at http://twitter.com/ecommercejobs. We are working with Bare Necessities in their search for a Creative Director/Art Director based in Avenel, NJ. 

Bare Necessities is one of the 50 largest online retailers for intimate apparel, according to the Internet Retailer Top 500. Based in Central New Jersey, Bare Necessities launched its website in 1998, and sells intimate apparel from more than 120 brands, such as Calvin Klein, SPANX, La Perla, Wacoal, Emporio Armani, Hanky Panky, Cosabella and Donna Karan.

Position Description:

Bare Necessities is seeking a seasoned Art Director to lead the creation of elegant, engaging, on-brand creative for the Bare Necessities website and collateral marketing. The Creative Director will be responsible for creating strategic plans to support business and brand needs and drive ideas through the concept and presentation stages through to execution. 

Position Requirements:

• Minimum of 8-10 years experience as an Art Director or Creative Director for a fashion retail website.
• Ability to translate marketing and merchandising needs into winning designs that highlight key features and messages in a brand enhancing, engaging, customer-friendly way.
• 6-8 years Creative team management experience
• Keen appreciation and ability to leverage the finer points of typography
• Strong communication and presentation skills.

Applications for this position are being coordinated by Harry Joiner. To apply, CLICK HERE. 

Candidates, please be sure to ask Harry for packet #1181 of market research and company / competitive intel that will differentiate you in your candidacy. Due to the competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

CLOSED: Solution Strategist - Boston, MA ($100K + Bonus)

This position has been closed.  Click HERE to see a list of our current openings. To subscribe to our searches, click HERE.

EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, visit our Twitter feed at http://twitter.com/ecommercejobs. 

We are working with Demandware in their search for a Solution Strategist based in Boston, MA. Demandware is the leading on-demand ecommerce solutions provider, trusted by more than 100 high-growth brands to power their online businesses.

Position Description:

The successful candidate will use their extensive retail and B2C e-commerce experience in the areas of merchandising operations, information architecture and user experience design, systems integration and project management skills to assist our customers in the design, definition and deployment of their web site(s) driving “best-practices” adoption of the Demandware eCommerce platform.  

This position will also play a strategic role in servicing and supporting existing customers with a focus on continuous innovation and adoption of emerging Demandware services and eCommerce Platform capabilities. The successful candidate will have significant experience in many of the following areas of expertise:

• Retail merchandising and buying
• Retail operations and systems/process design
• B2C marketing, including but not limited to email marketing, affiliate marketing, SEO, paid search CSE and other CPC based initiatives
• Retail store operations
• Multi-channel marketing
• Information architecture and merchandise (apparel) data modeling
• Retail and multi-channel Web site design
• Requirements and specification documentation
• Engaging with C level executives
• Project management techniques
• Account management
• Retail/Merchandising software training

Position Requirements:

The successful candidate will possess a strong understanding of many of the following processes, technologies and service providers

• Retail order management (as compared to B2B or wholesale)
• CommercialWare, vCommerce, OrderMotion, Ecometry, SAP, Sterling Commerce, proprietary AS/400 systems
• Payment process and fraud management
• Cybersource, Paymentech, PayPal, VeriSign, Paymetrics
• Email marketing - ExactTarget, CheetahMail, Responsys, YesMail
• Web Analytics - Omniture, Coremetrics
• Rich Imaging, Scene7, RichFX
• Consumer Generated Content
• BazaarVoice, PowerReviews
• Warehouse management and fulfillment services
• Merchandise planning systems
• Content management tools
• Web services and XML based systems integration (both real-time and batch)

The successful candidates will also posses all of the following:

• A high degree of proficiency in Microsoft PowerPoint, Excel, Word, Project & Visio
• Strong communication skills and proficiency working in team/matrix organizations
• Demonstrated success working in a fast-paced, dynamic and creative environment
• Ability to interview/interrogate the client during project definition to uncover their true requirements
• A high tolerance for ambiguity and demonstrated flexibility and adaptability
• Significant retail acumen required
• Comfortable with an unpredictable workload and potential travel (up to 25%)
• Bachelor’s degree.  MBA preferred

Applications for this position are being coordinated by Harry Joiner. To apply, CLICK HERE.

Candidates, please be sure to ask Harry for packet #1180 of market research and company / competitive intel that will differentiate you in your candidacy. Due to the competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

 

BIG MISTAKE: "Passing on the Right Candidate."

ATLANTA, GA - Very often I hear my clients lament that they've hired the wrong person.  Naturally, I hear this when clients call me to get a replacement for the wrong person they've hired.  Despite their best efforts, they've let the wrong person on the bus.  And now the wrong person needs to be ushered off the bus, and the right person needs to be identified, recruited, and seated [see page 8].

But here's something to consider:  What if you fail to hire the right person, even when given the opportunity?  That's what Warren Buffet calls a sin of omission, the kind that isn't picked up by conventional accounting.  It's like buyer's remorse, only the buyer is remorseful that he didn't buy.

That happened to me tonight.

My company is doing some hiring, and I just passed on a candidate who I'm sure will be incredibly successful some day.  She was right out of college, spilling into the worst job market college graduates have seen in several generations.  Was she bitter?  No.  Did she have a sense of entitlement because of her education and background?  No.  Did she have a great attitude, and was she positive outcome oriented?  Yes.

Was she humble?  Truly humble?  Yep.

It's painful to pass on a candidate that I know would serve my clients so well.  As I interviewed this young lady, I thought to myself "My clients would love this person.  This person would be so driven to succeed for my clients;  to listen to them;  to solve their problems;  to anticipate their needs;  to care for them personally and professionally."

And this person would have been driven to prospect endlessly for new people to serve ... day after day ... week after week ... month after month.

And I can tell all of this by the way this person handled my rejection.

Mostly, she wanted to make sure that her relationship with me stayed intact.  And she didn't say this in a weird, clingy, Fatal Attraction sort of way.  She was professional and thanked me for my time (which is valuable) and my interest (which was sincere).  She then asked me for my assessment of two other offers she is considering.  From the moment I finished rejecting her, the rest of our call took forty-five minutes.  We plan to have lunch again next week, and I'm proud to say I have a new friend.

I'm also sad to report that I'm a complete jackass for missing the boat on her.

One of the things I'm learning about running a service business is that if I hire recruiters who are too money motivated, they will be too transactional in their dealings with clients.  We've all had unpleasant dealings with pushy recruiters.  Great recruiters must be "other focused."

By the same token, great recruiters must be driven to prospect for new candidates and clients to serve -- often by cold calling.  I'm not ashamed to say that I am a total ninja badass when it comes to making friends on the phone, mostly because I don't hear rejection.  It's like being tone deaf or color blind.  Show me a recruiter who fears rejection and I'll show you a total failure.

This candidate had both traits.  Being a recruiter, you'd think I would have known that.

Job of the Week: JTV.com

TRUE STORY:  Back in 2004, when I first started recruiting, I cold-called my way into a VP of Marketing search for Golfsmith.com.  Before that search, I had only closed one ecommerce search for CampingWorld.com -- so poaching the Golfsmith search from their retained search firm was akin to shooting down a B-1 bomber with a deer rifle.

The Golfsmith search was like Hollywood:  Matt Corey won it (he's still there), but he was up against a fantastic field of ecommerce rock stars, two of whom sat on the board of Shop.org.  It was nuts.  Anyway, during my interview with one of the candidates, I asked the guy "why are you looking to leave your current position? I mean, you have 35 people on your P&L and in the last six years, you have grown CompanyX.com to more than $100 million in sales. You rule."

And the guy says, "Harry, CompanyX.com is awesome, but I've been here six years, and I can't tell anymore if I've gotten six years experience once -- or two years' experience three times." Maybe that sums up how you feel about your job.  Maybe it's time for something new. Maybe you're just sick of riding the subway to work in the freezing cold. Just maybe.

So with that said, I wanna have one FINAL CALL for the JTV.com search based in Knoxville, TN. Pound for pound, this is one of the best searches in my portfolio, and it's almost closed. However, in the interest of making sure that my client gets the very best candidate possible, I want to bring this search to your attention one last time ...

JTV: "WHAT'S IN IT FOR YOU ..."

Any candidate who has ever worked with me knows that I use the "3 F's" to determine if a role makes sense for them. The three F's are Fun, Future, and Finance -- and here's what you're getting with this role:

FUN: The job's based in Knoxville. That's a plus, not a minus. See for yourself: http://tinyurl.com/ye2ywh4.  Then see the stats for the community: http://tinyurl.com/yae9new

View Larger Map
Now check out "Things to do" at http://tinyurl.com/y8rfacu. Lakes. Nightlife. College football. Four seasons. Mountains.  Magnificent place to raise a family. When I was a beef trader back in the 1990's, my wife and I lived in Chattanooga. I made just $75K, and we lived right across the street from the Harman's, who's four-side brick house is for sale right now for a paltry $360K. See http://tinyurl.com/ybufoly

Similar deals can be had in Knoxville all day long. Isn't it time you had a more balanced life?

FUTURE: JTV is not some mom-and-pop etailer. JTV reaches a daily audience of 65 million potential viewers. The company will be ranked in the 2010 IR- Top 200, and Craig Shields, JTV's VP of Ecommerce, believes that the company's best days are ahead of it. Given the growth of the web + mobile + REAL programming, I'm inclined to agree. Lots of etailers wanna offer compelling content, but JTV is one of a small handful of etailers actually doing it. LQQK: http://tinyurl.com/yb2bhxt

How would you like to learn how to actually produce and integrate REAL content into your online marketing efforts?? Where else are you going to learn that? How bullet-proof do you think this knowledge will make you five years from now?

FINANCE: According to City-Data.com, Knoxville's median household income in 2008 was $31,988. At JTV, you can expect to W2 $115-125K -- which is roughly 4x the community average. Re-read that. FOUR freaking times! And NO state income tax!!  Why on earth would any bright up-and-comer slog it out in a major city when you can get a fantastic education working for Craig while you hang out on your boat on the weekends? C'mon!

You can see the job posting here: http://tinyurl.com/ylyf5tv

Candidates, please send your resume in Word format to Harry.Joiner@EcommerceRecruiter.com. Kindly put the word "JTV" in the subject field of your email. Apply now, before it's too late.

Kind regards,
Harry Joiner
Cell: (404) 281-2025
Jobs RSS: http://feeds.feedburner.com/EcommerceJobs
Jobs Email: http://tinyurl.com/yzcmk4k

Ask Harry: "Will a certificate in Internet Marketing help me get a better ecommerce job?"

QUESTION:  Hey Harry, I will be going for a certificate in Internet Marketing from University of San Francisco. In your opinion, do you feel this will help me get a better ecommerce job in the future?

ANSWER:  "It depends."  Mathematically, there are only three things that matter in ecommerce:

1. Increasing monthly unique visits;
2. Boosting an average order value; and
3. Increasing a website's conversion rate.

That's it.  Everything else is secondary (at least in my world, which is transactional ecommerce).

So the real question is: "Will your program's curriculum teach you how to do one or all of these things?"

For example, there are several ways to drive traffic, including organic search, paid search, email marketing, and affiliate marketing.  Rich content, social media, and mobile marketing may contribute to new unique visitors, but let's set aside that point for now.  What will your program teach you about driving qualified traffic?  Specifically?  You need to know.

Next, what will the program teach you about boosting an average order value?  What will you know about cross-selling and up selling after you graduate?  How will you be able to better merchandise an ecommerce website?  What will you know about promotional calendaring that you do not already know?

What about boosting the conversion rate?  What will you know about UX and UI issues that you do not already know?

The University of Abstraction

Knowing exactly what you want out of a continuing ed program will keep you from getting mired in the abstractions that seem to pervade in academia.  You have heard the joke "Those who can't do, teach."  There's some truth to that -- although I can't be too hard on the process of getting an advanced degree.  I have an iMBA, and I'm so glad I do, even though much of what I learned in B-school in the 1990s was either irrelevant then or is obsolete now.

HOWEVER: It was in B-school that I learned how to consume, synthesize, and prioritize huge volumes of course material.  I use that skill every single day.  Plus, I became financially literate at grad school, and that information is priceless.  Having an analytical bias is, in my opinion, essential to success in online marketing.  Will your intended program give you such a bias?  Ask.

How to get an "A" in my book:

Not too long ago I was interviewed by Internet Retailer magazine about this very issue.  Like you, IR wanted to know if there are any university programs for ecommerce that I have found to be particularly differentiating for candidates.  My answer was no.

If I were designing a university level ecommerce course, I would center the entire curriculum around researching a rabid market or subculture, buying a keyword rich domain, locating drop-ship suppliers of relevant products, and wire framing / launching a real website on an inexpensive platform like MonsterCommerce.com.

The balance of the course would involve driving traffic to the student's site through organic search (although it can take months for a site to get indexed), paid search, email marketing, display ads, and possibly affiliate marketing.  Any student who sells something gets an "A" for the course.  Hey, you can't get any more "real world" than to sell something!  Just ask any entrepreneur who has actually built a business.

Naturally, there are less involved ways to structure this type of project, such as launching an "A-store" through Amazon.com.  But the reality is that students learn best by doing.

As info, this is what I intend to do with my own kids when they get older.  I own hundreds of domain names, including OddPuzzles.com, BBQLand.com, iLoveBaking.com, and BornSalesman.com for just this purpose.

More than anything, I want my kids to be self-sufficient. Today's world demands that.  If your course at USF helps you become more self-sufficient, then go for it.
_______________________________________________________________________

Join EcommerceJobs.com on LinkedIn: As seen in "Internet Retailer" magazine, EcommerceJobs.com facilitates discreet career networking across the Ad:Tech, Shop.org, SEMPO, and IR-500 communities. The group includes 327 CXOs, 836 VPs, and 1634 Directors. Get the group's email: http://tinyurl.com/yzcmk4k

Interview Prep: "The Ansoff Matrix"

HOLLYWOOD, CA - Here's something I've never done in my five years of blogging:  A video!  But you know what?  Sometimes, when I'm out running errands, I have "bloggable thoughts" and nothing handy but my kids and an iPhone.  So there you have it.  Hopefully, the video format will compensate for the fact that my schedule is ten pounds of stuff in a five pound bag.  If you like it, I'll do these more often.

In this first episode of iPhone Theater, I have decided to explain a marketing model that I encourage all of my candidates to use as they prepare for their ecommerce interviews.  It's called the Ansoff "Product-Market Growth Matrix" and it has proven to be highly effective in helping ecommerce job candidates figure out exactly how their functional skills (SEO, SEM, email marketing, social media, etc.) will apply in a client's business.

Models have their limits, but this one has worked many times in live ecommerce interviews.

That's because models are designed to simplify complex things, and if an ecommerce candidate can simplify big issues without dumbing them down too much -- then the hiring committee will usually assume that the candidate has a knack for thinking and communicating clearly.  Good communication leads to more closed ecommerce job searches than any other candidate attribute.

Anyway, let me know what you think of the video and the content.  Is this helpful?  Should I do more of these?  I already know I need a better camera ...

CLOSED: Paid Search (PPC) / SEM Analyst - Portland, OR ($60K + Bonus)

This position has been closed.  Click HERE to see a list of our current openings. To subscribe to our searches, click HERE.

EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, visit our Twitter feed at http://twitter.com/ecommercejobs. We are working with Alpha Card Systems in their search for a Paid Search (PPC) / SEM Analyst based in SW Portland, Oregon (near Bridgeport Village).

  

Alpha Card Systems is a leading direct marketer of security systems for commercial, educational, and government customers. Alpha Card Systems has a strong history of growth and profitability since their inception 20 years ago. Today, their team manages a diverse and rapidly-growing business that is widely considered a leader and innovator in its industry. 

Position Description:

The Paid Search / SEM Analyst will be responsible for improving and expanding the paid search marketing across a variety of websites and search platforms. The ideal candidate will have a passion for online marketing and will have had experience running successful paid search campaigns in the recent past. This is a very hands-on position with a unique company undergoing significant growth and change. The ability to work independently in a fast-paced company is a must. 

Responsibilities: 

1. Perform PPC Campaign management and optimization for multiple web properties across the leading search networks. Includes keyword research and expansion, bid management, and ad copy optimization. 
2. Provide strategic SEM recommendations based on analysis of paid and organic search traffic, as well as industry best practices 
3. Landing Page Optimization – Work with rest of marketing team to create, test, and optimize for various online campaigns. 
4. Create reports for management on a regular basis to review campaign status and progress towards sales and marketing goals. 

Position Requirements:

• Bachelor’s degree, with focus in Business/Marketing/Economics, Computer Science/MIS, or Communications preferred. 
• Proficiency with Google Adwords & Editor, Yahoo Search Marketing, and Microsoft Adcenter PPC programs 
• Strong Excel and database skills 
• Strong Internet research, communication, and organizational skills 
• The ability to work within a goal-oriented team with a singular purpose, and to complete multiple projects in a timely manner 
• Knowledge of SEO best practices 
• Experience with web analytics, including Google Analytics 
• Multivariate testing and statistical sampling 
• Database skills 
• Previous responsibility running campaigns with a 6-figure PPC budget 
• Google Adwords Certification 

 

Applications for this position are being coordinated by Harry Joiner. To apply, CLICK HERE. Candidates, please be sure to ask Harry for packet #1179 of market research and company / competitive intel that will differentiate you in your candidacy. Due to the competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.