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We are working with American Eagle in their search for a Marketing Manager, Social Media Programs based in Pittsburgh, PA.
American Eagle Outfitters, Inc., through its subsidiaries, (“AEO, Inc.”) offers high-quality, on-trend clothing, accessories and personal care products at affordable prices. The American Eagle Outfitters® brand targets 15 to 25 year old girls and guys, with 950+ stores in the U.S. and Canada and online at www.ae.com. aerie® by american eagle offers Dormwear® and intimates collections for the AE® girl, with over 110 standalone stores in the U.S. and Canada and online at www.aerie.com.
The latest brand, 77kids™ by american eagle™, is available online only at www.77kids.com, offering “kid cool,” durable clothing and accessories for kids ages two to 10. AE.COM®, the online home of the brands of AEO, Inc. ships to more than 75 countries worldwide.
Position Description:
Own the strategy, scaling and execution of social media across three brands: American Eagle, Aerie and 77Kids. Develop social content and experience, monitor conversation and buzz, measure and report results, and evaluate technology.
Engage consumers and college students, and empower and harness AE
associates. Drive social media awareness and education within corporate
culture. Listen and react to consumer input and develop an organic, authentic
& passionate community of multichannel influencers. Coordinate promotion of
online and in-store events and magnify the social elements of every consumer
touch point.
RESPONSIBILITIES
- Manage and coordinate the social content and experience across all AEO brand properties and communities (online and in-store), owning strategy and execution for AE, Aerie and 77Kids. Work closely and align with cross-functional brand teams.
- Support and drive all AEO promotions and sales events within social and community spaces. Reconcile multichannel conflicts and support holistic business needs. Responsible for all copy and media as well as ad hoc conversational responses, resolutions and updates.
- Moderate comments, content and conversation contributed by customers and store associates alike.
- Implement first-class program brand-monitoring program. Filter buzz and resolve customer service issues in the cloud. Personally ensure customers are heard. Determine strategy, team and toolset to drive success. Regularly publish quantitative trends and qualitative case studies.
- Own the social strategy for AEO’s growing campus ambassador program of 200+ student brand ambassadors across 30 campuses nationwide, working closely with program director.
- Maintain and circulate publishing calendars and timelines for social content and functionality by brand. Plan seasonal strategy for all three brands, integrating social with commerce and merchandising.
- Scale contributing authors across departments in AEO. Regularly feature new points of view and voices.
- Evaluate social media technologies and platforms, and recommend direction for investment and implementation. Stay on top of trends to keep commerce, cultural and community tools current and fresh.
- Responsible for all onsite social media integration, including ratings and reviews, moderation, social graph and profile enhancements and sharing functionality.
- Establish and execute the formal measurement of social media through analytics and KPIs. This includes sales, influencers, review volume, buzz, trends, Facebook insights, Twitter volume, etc.
- Integrate social media efforts within store and web environments. Contribute to conversion and brand experience, seamlessly and authentically. Establish AEO as an innovator. Drive internal awareness.
- Inform corporate policy for social media community moderation and employee best practices
- Additional duties include supporting: playlists, sweepstakes, loyalty programs and PR
Position Requirements:
- Bachelor’s Degree in Marketing, English, PR, Communication, or related field required. Advanced degree (Master’s or MBA) preferred.
- At home with social and location services like Facebook, Twitter, Foursquare, Flickr, YouTube, blogs, etc.
- 3+ years of proven success in related field.
- Prior managerial/supervisory experience.
- High proficiency with traditional tools such as Microsoft Excel, Word and PowerPoint
- Strong verbal, interpersonal, and written communication/presentation skills
- Ability to collaborate with and influence peers and management in a fast-paced and deadline-oriented environment.
- Self-motivated with critical attention to detail, deadlines and reporting. Analytical and able to manage projects from conception to completion
- Non-traditional resumes and applications are welcome supplements
Applications for this position are being coordinated by Harry Joiner. To apply, CLICK HERE.
