CLOSED: Senior Analyst, Customer Intelligence - Columbus, OH

This position has been closed.  Click HERE to see a list of our current openings. To subscribe to our searches, click HERE.

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We are working with DSW in their search for a Senior Analyst, Customer Intelligence, based in Columbus, OH. DSW, a leading U.S. specialty branded footwear retailer, operates stores in 39 states and online. DSW offers a wide selection of brand name and designer dress, casual and athletic footwear for women and men.

Position Description:

The Senior Analyst, Customer Intelligence, is primarily responsible for Campaign Management and Statistical Modeling, including campaign ownership and performance evaluation. This position requires statistical knowledge, using propensity, response, decision trees & regression modeling. The Senior Analyst is also responsible for delivery of promised marketing results to the organization.

This position will also provide primary support and analysis for activities involving:

• Campaign Management and Statistical Modeling, including campaign ownership and performance evaluation
  • Statistical knowledge requires uses of propensity, response, decision trees & regression modeling
• Responsible for delivery of promised marketing results to the organization
• Determination & evaluation of segmentation/cluster groups for CRM campaigns
• Ownership of customer reporting including segment migration behavior, merchandise & product affinities, retention and acquisition strategy & overall reward program performance.

Essential Functions:

Campaign Management & Statistical Modeling

• Ownership of campaign analytics from beginning to end including:
  • Determination of campaign goals and objectives
  • Definition and establishment of targeting and segmentation in collaboration with the rewards team
  • Determination of customer contact quantity & mail/email list generation
  • Defining success and failure by projecting pro forma results for sales, margin & incrementality
  • Setting up promotions in tCRM including the establishment of control groups
  • Reading final results of campaign and reporting results against expectations
• Perform various statistical analysis to determine customer preferences and relevant communications
  • Statistical knowledge includes (but not limited to) logistical regression analysis, cluster analysis, factor analysis, k-means, Gaussian mixture models, decision trees, and other linear/non-linear modeling
  • Leverage SAS, tCRM & Teradata tools to build and implement propensity & response models

Segmentation Management & Customer Life-time Value

• Determination and evaluation of customer segments.
  • Knowledge for scoring a customer data set in Teradata
  • Management of communications strategy in accordance with desired customer migration results
  • Determination of communication rules based on historical results of customer behavior
  • Understanding of customer migration patterns and marketing activities that stimulate behaviors
  • Using segmentation and historical data trends to determine life-time value of customers and understand various phases a customer goes through in the reward program

Marketing Analytics

• Responsible for design and delivery of standard marketing reporting including
  • Analysis of Customer Performance and Migration
  • Analysis of Customer Merchandise and Segmentation
  • Analysis of Customer Retention and Acquisition Campaigns
• Evaluation of and determination of a Test and Learn strategy

Position Requirements:

• +5 years experience in a marketing of statistical analytical role. Experience with executive presentations. Communication skills and teamwork skill are essential to success in this role.
• Undergraduate degree in business required (Majors preferred Marketing, and Statistical Management, Finance)
• Statistical modeling skills are required.
• Experience in Marketing and Financial metric performance required.
• Excellent PC skills are required.
• Statistical knowledge is required.

Competencies

• Leadership—Models the Company’s values and influences others to achieve individual or team objectives.
  • Communication—Clearly conveys information through a variety of media to individuals or groups in a manner that is understandable, easy to retain and timely.
  • Initiative—Approaches work objectives with a sense of urgency and a dedication to exceeding performance expectations.
  • Problem-solving/Decision-making—Accurately identifies problems, issues and opportunities, collects data to draw conclusions and chooses a course of action based on facts.
  • Planning & Organization—Establishes courses of action for self and others to ensure that work objectives are met.
  • Policy Compliance—Manages in accordance with Company policies and procedures and promotes compliance in others.

This position has been closed.  Click HERE to see a list of our current openings. To subscribe to our searches, click HERE.